Attitudes are the real figure of speech
The way you think or behave is called as an attitudes. Attitudes reflects in your facial expression, the way you behaves results in your feelings and it shows your emotions on your faces.
If you say sorry and there is arrogancy on your face , nothing could be the result of your apology. Your behaviour, expression all things count and gives fragrance to your personality.
In Mythology , Prince Duryodhan says sorry in Mahabharat for so many times but it couldn’t work due to his attitude. Attitude build your personality. keep your attitude as a friendly one so that everyone comes to you as a bees in a flower.